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Market Research 2: Surveys and Focus Groups
Primary market research helps to take the guesswork out of important business decisions. Harnessing tools like surveys and focus groups, it can tell you how much your clients will spend, what motivates them to buy, and a greater understanding of customer needs and pain points.
Join Mark Eversfield, Small Business BC’s Market Research Analyst, as he teaches you effective tools for collecting primary market research.
As a bonus, purchase of this webinar includes a brief review of your survey with Mark Eversfield (appointment required) aimed at creating a more effective research tool.
29 March
13:00 - 16:00