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Market Research 2: Surveys and Focus Groups
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Primary market research helps to take the guesswork out of important business decisions. Harnessing tools like surveys and focus groups, it can tell you how much your clients will spend, what motivates them to buy, and a greater understanding of customer needs and pain points.
Join Mark Eversfield, Small Business BC’s Market Research Analyst, as he teaches you effective tools for collecting primary market research. As a bonus, purchase of this session includes a brief consultation with Mark Eversfield (appointment required) aimed at helping you make sense of your research findings.
NEW: This session is hybrid and participants have the choice to join virtually or in-person at SBBC’s Vancouver office. In-person registration closes on June 13 at 4pm.
Take advantage of SBBC’s early bird discount and get your business ready for summer. Register more than 14 days in advance of this session and enjoy 15% off the registration price.
Small Business BC